How important is to give an "Objective" i the beginning of a document?

Hello,

I work in a small software company. Recently my manager asked me to create a small document on the services that our company offers. I started the document with the "Objective" stating what the document will cover. But my manager did not like the "Objective" part in the document and he wanted me to convince him that why it is required.

Please help me with this.

Regards,

Gursheesh

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Hi, Gursheesh, I can offer a couple of ideas:

  • If you have such an "Objective" section at all, it should summarize who should read the document, when and why to read it, and what that person can expect to achieve. "Stating what the document covers" is a synopsis, not an objective.
  • Whether such an "Objective" section is necessary depends on the type of document, its title and its audience. If the audience is limited, for example, to a homogenous groups of colleagues or if the title clarifies what readers can expect to know or achieve by reading the document, I think you're better off without such a section. Including it might then just be a redundant formalism that adds little or no value.

Just my two cents. Cheers, Kai.

Thanks Kai,

That helped a lot.

If the Objective is not clear from the title, people will not read the document. If the objective is clear from the title, people will not read the Objective section.

Totally agreement. Writing informative headlines that speak for themselves saves excessively on writing explications in the copy text. I guess that "Discover our company's last innovations" might to a better work than "Objectives".

Regards
Michael

i also agree that the heading should be self explanatory. It should oblige the reader to read it.

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