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Best Social Media Tools?
Hello all--
This is the first time I'm posting something on these forum walls. I'm a student in her last semester of grad school earning her MS in Professional and Technical Communications who is also job hunting right now, as the contract on my last position ended last week. I had a great phone interview with a place that is looking to step up their web presence and they see social media as the answer. I participate in Facebook, Twitter, and LinkedIn, and have a just a little experience with marketing in those places, and one of the last courses I'm taking (starting tomorrow) is the theory and practice of Social Media. In the hopes that I get to the second round of interviews, I want to be able to have a bigger vision of social media suggestions I had in my first interview.
I'm trying to understand and know what the best social media all-in-one tools are, and what analytical tools are out there to measure response to social media. I know of HootSuite, but that's the only one I know. Would anyone out there have any suggestions of other similar applications or other tools that I could investigate to have a better understanding of social media analytics and ways of updating multiple sites in one swoop?
Thanks,
Danielle
Replies to This Discussion
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Permalink Reply by Chastin Howerton on -
I came across an article yesterday that briefly discusses 3 social media management tools available for businesses. You may or may not find this article helpful. Number six in the list discusses using HootSuite, MarketMeSweet, and SocialOomph for social media management.
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Permalink Reply by Julie Norris on
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Some analytics tools:
SocialMention
Twitalyzer (one of my all-time favs)
Klout (However, I take it with a grain of salt now. Not everyone signs up all their social accounts.)
Zuum
PageLever
Radian6
TwitterGrader
Google Analytics
- all I can think of at the moment.
IMO, I don't think it works well to just update everything at once. Each platform is different. If you put the exact same info in each place written in the same manner, I think your audience suffers. But that's me. I've written some blog posts about that & related items. If you're interested, let me know.
I think that the only way to learn social is to dive in. You have to work with it for a while - in each platform - to learn the nuances and etiquette of each. Plus it changes constantly, so what's true this week might not be the case next week. It's unlike anything else. Social is a living, breathing, moving thing. You have to be careful, and sometimes fearless. And you have to keep up - or try to.
Those are some quick thoughts. I have to get movin' on other things. If I think of more, I'll add them. Good luck!
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Permalink Reply by Danielle M. Villegas on -
Thank you, both Chastin and Julie. Great suggestions. At this point, I'm just exploring all my options, and I agree, I need to be careful to not make everything "matchy-matchy" across SM sites. Most likely, I will have to just dive in, but I wanted to get a feel for what's out there, because I wouldn't know where to begin in some instances.
Thanks again,
Danielle
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Permalink Reply by Jeff Evans on -
Hi Danielle
This is a boom area, especially now 'big money' has realised it can be of value..
I'd suggest a look at sites like Quora and Delicious, eg http://www.delicious.com/stacks/view/OUIUu4 for ideas
Also http://www.scoop.it/u/RobinGood and his site http://www.MasterNewMedia.org/
I'd be careful about SM 'marketing' which seems to be where SEO (Search Engine Optimisation) spammers have moved their operations to; while there are doubtless valid and sincere people working in both field, there are also a lot of people out to gouge out some quick profits from the ill-informed or gullible.
As with most things, being well informed makes all the difference!
cheers
Jeff
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